About

Hi, I’m Coleman McCormick, a seasoned product leader with over a decade of experience building and scaling software products. The product phase of my career began as the founding product leader of Fulcrum, where I led the company from inception to scaling the business to $20M in annual recurring revenue. This experience gave me firsthand insight into the challenges of creating and growing software products, from finding product-market fit to building sustainable go-to-market strategies.

Now, I help early-stage companies navigate critical transitions. Whether it’s services businesses building a product for the first time, startups striving for product-market fit, or companies with a proven product working to scale, I specialize in guiding teams through these pivotal moments.

• Understand and solve real customer problems through focused research and iteration.
• Achieve product-user fit and retention by discovering demand signals and tailoring products to narrow user behaviors.
• Transition from product-market fit to go-to-market fit, scaling with efficient and repeatable strategies.

I’m especially passionate about product-led growth, balancing customer-driven insights with founder vision, and creating software products that empower users, even those from traditionally non-technical backgrounds.

Let’s build something extraordinary, together.